With exhibitions, two issues are critical.
Firstly, arriving on time, precisely to correspond with the allotted slot – not an hour early, not an hour late. Particularly with the larger exhibitions/shows (i.e. Bauma, Munich), the build program starts at the centre and works outwards – arrive late and you could easily find that the stand is inaccessible, surrounded by other exhibitors.
Secondly, whatever the exhibit, it must arrive “immaculate”, exactly as it left the sender – many hours will have gone into its preparation, the slightest scratch or mark will detract from the display.
This brings to mind the mature olive trees, collected from Spain, as part of a stand at the Chelsea Flower Show. Not only was there a speed restriction, to ensure that none of the leaves “blew off” on route but also the driver was responsible for regularly watering the trees during the journey.
Perhaps the largest, exhibition related project was delivery of the British Pavilion to the Expo fair in Seville. The pavilion, covering 7.000sq metres and incorporating a water wall, in order to help keep temperatures down, was one of the highlights of the fair.
Over the years, STG have been responsible for many of the exhibits at UK fairs (NEC, Expo etc) – one of the more regular shows being the Farnborough Air Show. The same applies to the many European trade fairs, including Hannover, Verona etc.
